graphic design
designs that bring out the best in your product, service or business
Okay, so we don't actually design using coloured pencils these days, but did you really want to see yet another picture of a mouse or computer screen? Thought not. Well, you get the picture (no pun intended).
Graphic design comes in many guises - logos, brochures, company stationery, advertising, fliers, exhibition graphics, roller banners, infographics - the list goes on. Whether you are a new business just starting out that needs a full brand design, or a long established company that needs to refresh some of those tired, old flyers that are knocking about, contact us and find out what we can do for you.
We have several graphic designers and once we know the brief, we will marry the right designer to the job. There is no 'one size fits all' when it comes to design, each have their own creative flair and personal style, but all are experienced and qualified at what they do. So whether it's something a bit whacky or very formal that you need, you can be assured that our designers will be able to realise your brief.
design for print
designing postcards, business cards, stationery, flyers, brochures, newsletters, posters, leaflets, programmes, magazines, advertisements
From the smallest postcard, to a full size billboard; from an event flyer to a corporate brochure, we will make sure that your company and your products or services are represented as you want them to be, and that your message is conveyed clearly.
We can come in at any stage, if you need us to start from scratch and write the copy for your piece, we also provide a copywriting service. If you have the copy written and just want your piece to have a designer's touch, then we can do just that.
At the next stage, if you're ready to go to print, we will get the best price for you and we can oversee the project all the way through to delivery to your door. By now, of course, we have our preferred suppliers for print that we use regularly and so can pass these on by recommendation to you. And, because we work with them regularly, we are rewarded in turn by getting the very best price for our clients. Equally, if you have your own preferred suppliers for print, we can work with them to produce your artwork and meet yours and their deadlines.
A few samples of our recent work can be seen above and to the right, but if you want to see and find out even more, please see our work.
We're always on hand to have a chat, so give us a call on 020 8668 6921 or email us at info@charlieapple.com or use our enquiry form - whatever's your preference.
logo design
establishing your brand identity and making it memorable
The possibilities for your logo are truly limitless. The start point is the company name. From there, it just gets crazy. A gazillion fonts to choose from, any and all colours to choose from for the font, graphic elements and the background. Then you have to think about the positioning - if there's more than one word do they link up or line up, are they in the same fonts, the same colours, the same size? Should it be on a block of colour or is it better on white? Do we have a graphic element and if so, what shape, what colour, what size, where should it go? You can see how mind blowing the possibilities are. So where do you begin? Well, you can start by giving us a call, but before you do, here are a few things for you to think about:
Colour - most companies come to us with an idea or a pre-existing colour they want to use. If you haven't decided on a colour, we can help once we know a little bit about your business, your clients and your company ethos.
Fonts - have a look at some fonts online to get an idea of the style you may want. Take a look at www.dafont.com where you can type in your text (ie. company name) and then see what it looks like in all the many different fonts. Most are free to download so you will be able to use them in your internal documents and templates as well without having to pay a designer to create everything for you.
Graphic element - there are swirls, lines, geometric shapes, globes, trees, symbols, again, it's pretty endless. You don't have to have one - many don't - but if you do, think about whether you have a particular shape in mind or, conversely, anything you particularly hate and don't want! Remember, some companies become famous on the graphic element alone - who doesn't recognise the tick as Nike?!
One size doesn't fit all - remember your logo has to look great in all sizes from a billboard to a business card. We've seen some beautiful logos but when reduced in size all the beautiful detail is lost.
Of course, you don't have to think about any of this stuff, you can leave it all to us. But we have found that most people have an idea in their head, whether they realise it or not, and part of our job is to extract that vision from you and turn it into something real.
What does it cost? Anywhere from £100 to £350 depending on how much instruction is given by you, vs. how much creative planning time is needed and how many concepts are required. We'll tell you how much before we start - there'll be no hidden surprises.
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